Activision have made a worrying prediction about there prize pig World of Warcraft, according to a risk assessment the MMO giant could be toppled by the social gaming scene.
Speaking in its 10k annual report Activision said ”We also compete with other forms of interactive entertainment, Such as casual games like iPhone applications and other mobile phone games, and games developed for use by consumers on social networking sites.”
“Future increased consumer acceptance and increases in the availability of such games or other online games, or technological advances in online game software or the Internet, could result in a decline in platform-based software and negatively impact sales of our console and hand-held products.
“Newer technological advances in online game software may also render products such as World of Warcraft obsolete.”
In 2009 Call of Duty, Guitar Hero and World of Warcraft made up 68 per cent of Activision’s net revenues this makes worrying reading for Activision as losing one of these could seriously effect them.
“A substantial portion of our revenue and profitability will depend on the subscription-based massively multiplayer online role-playing game category. If we do not maintain our leadership position in this category, our financial results could suffer,” Activision added.
Worrying times at Activision.






