We’ve all heard that in game micro-transactions with real money would be the  next big thing for games with online components, but up until now implementation of that strategy has been sparse with major titles. Blizzard has taken the first big step in this direction by opening a pet store in WoW that uses real currency rather than in game gold.
What pets are for sale and how much are they? The first pets available for purchase are the Pandaren Monk and Lil’ K.T., the Littlest Lich. Now, before you go running off to buy either, you might want to know that they
will cost players $10 each. The price may be high, but if you buy the Kung-Fu-Panda-looking Monk pet you can find comfort in the fact that you’ll be sticking it to cancer as $5 of each purchase will go to the Make-a-Wish Foundation until the end of the year.
We think $10 for a virtual pet is a high price to pay, but keep in mind WoW players are used to paying exorbitant fees ($15+ for character realm changes, account changes, etc.). Five dollars for a panda? We’ll bite. But $10? No thanks.
[Source]
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