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Last week, Nintendo updated the wording in the Digital Deluxe Promotion web site to show the following message:

[NOTE] The Deluxe Digital Promotion will be discontinued on April 1, 2015. Please exchange your points for an activation code by March 31, 2015. Activation codes must be redeemed in the Nintendo eShop by June 30, 2015.

Several other web sites, such as Zelda Informer, took this to mean that the DDP has been extended through to the end of March.

This is not the case.  It was announced before Wii U’s launch exactly how the timeline for DDP would work.  In the article that I wrote on November 1st, 2012, the timeline was known to be:

• The DDP program will end December 2014.  After that, points will no longer be accumulated on digital purchases.
• Points can be exchanged for eShop credit up until March of 2015.
• eShop credit codes must be redeemed by June 2015.

This schedule is still holding true.  Nothing has changed.  The April 1st, 2015 date is the last date you can turn your points into codes.  Then you have until June 30th, 2015 to apply the codes to your eShop account.  Once the funds are in the eShop account, they will not expire.